Audience Demographic

As a football film, the target audience of the movie will be young male teenagers. The main reason being that most teenager boys play football and always dream of becoming a footballer. Teenagers will be the primary audience as well as football fans. I would argue that the secondary audience of our film will be young adults. This is because the films' sub genre is drama, so they will take the film a bit more seriously compared to young teenagers who would mainly be going to the film because of its sports genre. We also believe the secondary audience of this film would be young adults because some of the issues in the film could be similar to things those people are currently going through/have gone through and they can relate to the character in the film. The film may also attract young girls due to the attractive casting and romantic subplot.

Narrative Treatment

Equilibrium

Our equilibrium is of a 16 year old boy living with his single parent mother in a low income household. His only passion is football but due to not being able to afford the adequate gear and clothing for the sport he is bullied and secluded by his peers. 

Disruption of the equilibrium
His coach, who is like a father figure to him, encourages him to play in the upcoming football match although being discouraged by the other boys on the team. He attends the match at the top of his form and receives man of the match. A scout sees his brilliant performance and offers him a contract to play with a famous football team. The boy is now 18 and a football sensation with the most expensive football equipment

Disequilibrium
4 years into his career he is coming home from training one night and gets run over by one of his old schoolmates who used to bully him. The antagonist also got signed to a football team but has always come second best and been in the shadows of our protagonist since his rise to fame. The antagonist drives his car into the protagonists car driving him off the road and making the car tumble into a forest. The protagonist is in a 3 year coma with a broken leg and is told he can never play football again. Once out of his coma and on the road to recovery he meets the love of his life and decides he doesn't want to play football anymore but to focus on his family. 

Resolution
He comes across the man that drove into him and filled with anger. His old team was playing the opposition who our antagonist is on. He decided to play one last game to get his revenge over his bully and won the match

New Equilibrium
He retires from football to settle with his new wife and baby boy who he now coaches in football.

Researching Films In The Sports genre

For my title sequence I will be doing a sports drama about a young footballers' rise to fame. Because of this I will focus of analysing sports films and seeing the conventions they've used to convey the storyline and introduce the characters

In the 1998 film 'He Got Game' the title consists mainly of scenes of various people playing basketball which tells the audience it's about basketball. The people are either alone in their gardens on in their friendship groups playing basketball, but never in a professional environment which suggest the film is about talented teens who are not professional basketball players but who enjoy playing it as a hobby. Although as the title sequence develops we are introduced to many different settings, the video started with a wide shot of a field, possibly a farm, and the credits say "A 40 acres and a mule film works production" which introduces the actual setting of the film and suggests its in a very rural area. There are clips showing statues of basketballs players and shows the United Center which is an indoor sports center. This could symbolise the characters inspirations and aspirations.

In the film Creed, they use a clip of the protagonist, played by Michael B Jordan, wrapping his fist to show that the film is about boxing. It then cuts to a scene that shows the same man standing in a ring looking down at his opponent and cameras flashing from the audience behind him. This tells the audience that he's a very powerful and talented boxer with fans. It then cuts to images of him and Sylvester Stallone who, the audience will recognise from the famous Boxing film franchise 'Rocky'. Our protagonist is standing in the ring in front of his opponent with Sylvester standing behind him with his hand on his shoulder revealing that he is Michaels coach. This creates narrative enigma as is makes the audience question if Sylvester will make a come back or has passed on all his glory to the protagonist.

Both films use instrumentals in their opening scenes however the 'Creed' soundtrack is quite heavy and  orchestral making it seem more of a dramatic film whereas the 'He Got Game' soundtrack is a lot more lighthearted and soft making it seem like a relaxed, upbeat film.

Title Sequence Designer: Saul Bass

Genre and Similar Films

Our film fits in the genre of sports drama. Our film is a drama because it includes scenes that focus on issues such as single parenting, lack of financial support and bullying. It also includes a romantic sub plot in which the protagonist has to choose between his girlfriend and his football career. Examples of similar films to ours are;

• Goal Trilogy 
• Creed
• Moneyball
• Bend it like Beckham

Catch Me If You Can

In the title sequence for the film Catch Me If You Can the text is interactive and moves according to the characters and scenery. It is used to help create the set of the sequence and thus telling the narrative of the film. They also use graphics in an interesting way as they use symbols and logos that would be used in that setting helping create the scene but it's also used to indicate which actor is being portrayed in the cartoon.

The cartoons are wearing costumes which connote what their character does for example the detective is wearing a hat, glasses and is hiding behind a magazine, these are typical conventions of what a detective looks like so the audience will automatically know he's playing some kind of undercover spy.

Essentially the title sequence tells the entire narrative of the film using different scenes the character can expect to see in the film. In every new scene the character is keeping lookout behind the font before coming out in a new costume, this tells the audience that the main protagonist is being followed and is on the run. The sequence also tells the audience that there will be a romantic subplot which was implied in a scene where the main protagonist was swimming and closest to the camera and the largest cartoon on the screen was a female who next to it had the name "Amy Adams" next to her. This shows she'll be a relatively important character in the film.

Analysis of Title Sequences

 

Analysis of Title Sequences

     The Incredible Hulk (2008)

The title sequence starts off by showing scans of cells and microorganisms as well as pictures of brains, giving the audience the impression that the film has some scientific relation to it. All of the font shown is in green, following the house style of the film. They showed Bruce Banner in an operating chair suggesting he's the person who'll have the scientific experiments done on. There's a button flashing that says 'danger' just before the experiment goes wrong telling the audience that he has turned into a dangerous creature.

He looks at the chief police just before leaving as a monster then it cuts to a scene of the two of them arguing in a hospital not long later which suggests he may be the antagonist. Bruce winks at a woman and also visits her in hospital where he has flashbacks of her on a bed kissing his hand, this tells the audience that there'll be a romantic subplot between the two of them throughout the film and that she'll play the damsel in distress whilst he, the protagonist.

      They use newspaper headlines to explain the story line a bit more with titles such as 'green monster sighting', this shows that the public is aware of his existence but not sure what he is or how he was created. In addition there are men holding large guns and wearing military costumes suggesting that the army is now trying to hunt the hulk down



 Se7en(1995)
Gridded paper is used in the beginning of this title sequence along with extremely sinister music suggesting it’ll be very thrilling film with an antagonist who is extremely precise and alert. There’s a scene of him using a razor to file his fingerprints off showing the audience how careful this antagonist is and what lengths he would go to, to cover up his tracks. The font is handwritten which is meant to replicate the antagonists writing and suggesting that he takes a lot of notes down to plan his crimes and document them. There are a lot of jumps and scratches in the film which is parallel to the soundtrack and all together creates a house style that seems very raw and rough which could represent the characteristics of this antagonist and his methods.

Love Actually(2003)
The title sequence for Love Actually is quite unique in the sense that it completely diverges from conventional features of a title sequence. Instead of establishing the characters and narrative it uses normal people being affectionate to one another along with a monologue to represent the themes that'll be present in the film.

Continuity Sequence

This is the final cut of my continuity sequence that I worked on with 3 other student Kaan, Kallum and Jack who all contributed to the filming, mise en scene and acting in this video.

Specification

Video
Preliminary exercise: Continuity task involving filming and editing a character opening a door, crossing a room and sitting down in a chair opposite another character, with whom she/he then exchanges a couple of lines of dialogue. This task should demonstrate match on action, shot/reverse shot and the 180-degree rule.
Main task: the titles and opening of a new fiction film, to last a maximum of two minutes.
All video and audio material must be original, produced by the candidate(s), with the exception of music or audio effects from a copyright-free source. Both preliminary and main tasks may be done individually or as a group. Maximum four members to a group.